Example of good email marketing from KLM

Having had good experience (I can’t do anything about the crying baby throughout the 12+ hour flight though) with KLM’s customer service in KL with my booking- Ms. Francine (KLM, she’s someone you want to hold on to your team!), they continue to put a smile on my face.

Isn’t it nice to be reminded that you were rewarded for your support to a company you’ve given your money/business too?

Wouldn’t it make you want to continue dealing with them in future?

All it takes are tiny details like these. The bonus is- with the help of technology, your efforts on these tiny details are reduced while efficiency increased. Sweet.

Stay tuned while our team is in our lab; busy developing ‘Adding human touch to business relationships’ (with chemical x?)  - to help you deliver that extra special touch with much lesser effort. Soon.