Branding
Tell a congruent story
Does this reflects a billion-dollar NYSE listed company? Will you trust it on face-value enough to want to find out more?
Read MoreDo you discount your quality when you offer a discount?
I was subjected to a blind test by an individual recently (not corporate nor related to any research firm) on a branded toilet paper quality. No, it’s a clean one!! Not knowing what’s the objective of the test, I gave my review when prompted by the questions. Here’s my answers: This one (Test A) feels thicker, more texture. Definitely more solid and stronger. Doesn’t tear easily. This one (Test B) feels flimsy. Thin, tears easily, is it a cheaper brand? When the brand of the two different toilet papers was revealed, I was disgusted. No…again I said the toilet papers are clean! Why I was disgusted and dissapointed: The two are of the same...
Read MoreWill your ‘caring’ tagline backfire on you?
A friend posted this question recently: Can anyone suggest a slogan for Orthopedic / Orthopedic Doctor with the words “Joint” & “Care” please!!!! Some replies he received were: ‘Because we really care for your joints’ “Taking care your joints, our passion” move forward with a caring joint specialist ! I’m not a copywriter nor branding expert, but here’s my thought & reply to him: Excerpt of my reply- It’s not as simple as slapping on a slogan. A tagline (derived from yr positioning statement) represents the ‘soul’ of your company. Have to understand the heart of the...
Read MoreExample of good email marketing from KLM
Having had good experience (I can’t do anything about the crying baby throughout the 12+ hour flight though) with KLM’s customer service in KL with my booking- Ms. Francine (KLM, she’s someone you want to hold on to your team!), they continue to put a smile on my face. Isn’t it nice to be reminded that you were rewarded for your support to a company you’ve given your money/business too? Wouldn’t it make you want to continue dealing with them in future? All it takes are tiny details like these. The bonus is- with the help of technology, your efforts on these tiny details are reduced while efficiency increased. Sweet. Stay tuned while...
Read MoreRecommended read: Buyology- Truth & Lies About Why We Buy
OK, so I’ve come to a realization. My mental state is not super sunny today. Can’t even focus on the treadmill, so went and punch+kick the lights out of the sandbag in the gym. Not in the mood to work on any plans, any strats, any…anything. Thank God it’s a Saturday, and it’s the perfect excuse to rot the brain. Lol Big thanks to Suet for proactively lending me this book. Thought it will be very interesting- neuromarketing. Then, of course I did the Google thing, and google it up. Lo & behold- do we have someone very, very interesting here! Here’s excerpts from his press release to whet your marketing appetite: For decades,...
Read MoreEssence of Brand Building: How to identify and serve your brand lovers
Essence of Brand Building How to identify and serve your brand lovers April 30, 2010 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=1815 Marketing used to be fairly straightforward: Throw money at advertising to influence people to buy your products and services. If your campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign was excellent, your business grew like a wildflower. Today, the customer is in control. Media fragmentation from hundreds of cable networks, millions of Web sites, and emerging delivery channels like touch-screen phones make it more difficult to reach the general market. Even if you do reach your...
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