Email marketing
Example of good email marketing from KLM
Having had good experience (I can’t do anything about the crying baby throughout the 12+ hour flight though) with KLM’s customer service in KL with my booking- Ms. Francine (KLM, she’s someone you want to hold on to your team!), they continue to put a smile on my face. Isn’t it nice to be reminded that you were rewarded for your support to a company you’ve given your money/business too? Wouldn’t it make you want to continue dealing with them in future? All it takes are tiny details like these. The bonus is- with the help of technology, your efforts on these tiny details are reduced while efficiency increased. Sweet. Stay tuned while...
Read MoreTips for Email Success
How to make your emails hit home with customers June 9, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=6578 Email is a proven and effective direct marketing tactic that can link you directly to your target consumers. But this medium is not without its share of difficulties. Over-zealous spam filters block even the most legitimate opt-in email marketing, and many consumers change their primary email address frequently. To help you make your targeted email marketing message hit home with customers and best prospects, consider these tips: Build it and they will come. Renting a list with 20,000 email addresses for a modest price may sound...
Read MoreProven tips for successful text message promotions
Walk through any mall and you’re sure to see clusters of teenagers with their heads bowed and shoulders hunched, with nary a word being uttered. No, they’re not engaging in silent prayer or telepathy; they’re furiously sending text messages. The act of making a phone call is so yesterday. In the first half of 2008 alone, 95.4 billion text messages were sent, according to a study by VeriSign. Teens 13 to 17 years old send or receive, on average, 1,742 messages a month. Now, more marketers are getting into the act. The reasons: text messaging is not only a relatively inexpensive medium, but it can quickly drive a high level of consumer response and action....
Read More4 email marketing trends you can’t ignore
February 25, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=1538 The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. And for good reason: it’s trackable, testable, familiar, and relatively cheap. Moreover, consumers check their email religiously. A study by the Columbia, Md.–based database marketing agency Merkle found that 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58...
Read More5 email marketing blunders you must avoid
March 25, 2009 | Edited by Ken Beaulieu Permalink: http://www.fuelnet.com/?p=1696 In today’s economy, the return on investment of a permission-based email marketing campaign is more important than ever. Every dollar spent is now analyzed and scrutinized by senior stakeholders. “Companies can’t afford to be making simple mistakes and missing potential sales,” asserts Olivier Piscart, managing director at Emailvision US (emailvision.com). “The fundamental aims of any email marketing campaign should be high deliverability, targeted mailing, maximum click-through rates, and basic personalization.” Many businesses are losing customers due to fundamental...
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