Marketing
Tell a congruent story
Does this reflects a billion-dollar NYSE listed company? Will you trust it on face-value enough to want to find out more?
Read MoreWhat’s love gotta do with sales, marketing & the other thing called relationship building?
First of all, why I personally don’t prefer to call it Relationship Marketing is just that it sounds, well…like marketing. And relationships are meant to be build, not as a tool. But back to sales & marketing. I know it’s really basic knowledge, but I bet sometimes we do flop over to the wrong side treating sales as marketing and marketing as sales. And when that understanding gets screwed up, our efforts get mixed up. And you may end up unknowingly being a pest to your customers & prospects. So, what is the difference between sales & marketing? Let’s use the analogy of love or lust if you...
Read MoreDo the C! – Free tool to build relationships and increase referrals
Elephants don’t forget but customers do. Make sure your customers don’t turn their back to you. As business owner ourselves, we find that these 3 C’s packs a mighty punch to business success. So, we’ve developed this new feature and give it to you free. Arm yourself with them and see your business leap! Cement – Nice to meet you Cherish – Thank you for referral Connect – Long-time-no-see Fancy a 100% referral based business? Say Thank you for referral given. The other party will feel appreciated and more will come your way. -Cherish Just met up with a new prospect yet don’t want to appear as a pushy salesman? Start building...
Read MorePrinciple to remember in relationship building
Followed a link to the book from Guy Kawasaki’s ‘Enchantment: The art of changing hearts, minds and actions, and read one of the featured review from Aaron Armstrong. I haven’t read the book, so I can’t share my view. But this paragraph from the review is spot on with us. “You’re working to build a relationship, not just get a sale or get someone to do something for you. And relationships take effort. This is something that is not easy for many in marketing and even in leadership positions to remember. The truth is, though, for many of us, it’s easier to try to squeeze whatever we can out of our market today, and not think about...
Read MoreBeyond the One-Time Sale
Relationships turn customers into revenue streams | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=8726 Would you like your customers to buy from you once in a while or once a week? The answer to that question is obvious, of course. But how can you keep customers coming back time and time again? The key is to make customer relationship building the focus of your company and its culture: Coach everyone in your organization about relationship marketing. This advice is not only for salespeople, but for service representatives, receptionists, truck drivers, repair technicians, website creators, marketers, and everyone else. Example: Each...
Read MoreAre you showcasing yourself?
Saw this during a shopping trip. It’s a showcase of hundreds of origami folded by the public- A recent campaign to raise funds and lend support to the victims of Japanese Tsunami. But you wouldn’t know if I don’t explain it, won’t you? It looks like just a piece of nice artwork. My hubby commented that the showcase will mean more if there’s a caption explaining the meaning behind it. More soul. And to others who didn’t know about the campaign, the showcase won’t have the impact it should have. Using this example, you can make your customer relationship building work harder. Showcase your effort and let it be known to your...
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