Marketing
How to invest ‘millions’ in customer experience
Even if you are starting up or bootstrapping, you are wealthy enough to invest millions worth of value in delivering awesome customer experience to your customers. You can hire Brad Pitt, Madonna, Rihanna, Usher, Jacky Chan… (Ok, you get the drift) to star in your ad, but the real star is actually your customers. Treat them like one, and they will be your celebrities telling others about your company. Bad news travel the same way, but faster though! Check out this interesting infographic: Image originally posted on Zengage, The Zendesk...
Read MoreMeet Their Needs – The 5 critical needs of your customers
August 4, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=7113 When it comes to growing your business, it’s important to think about your customers’ needs beyond selling them your product or service. How you sell to them is as important as what you sell to them. If you think of your customers’ basic needs, and use that knowledge when selling to them, you can make yourself invaluable to them a key to the customer relationship-building process. Here are five needs that all customers share: To be heard and understood. This is just human nature. When customers, who are spending money on you, feel you no longer understand why...
Read MoreRetain Your Customers
Tips for retaining lasting customer loyalty June 28, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=6774 Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program and the commitment that it takes, you’re better off continuing your mass marketing efforts and hold the loyalty effort until you’re ready to make it happen the right way the first time. Committing to a strong customer loyalty marketing effort requires three critical things: Make it mutually beneficial. You create loyalty through...
Read MoreRecommended read: Buyology- Truth & Lies About Why We Buy
OK, so I’ve come to a realization. My mental state is not super sunny today. Can’t even focus on the treadmill, so went and punch+kick the lights out of the sandbag in the gym. Not in the mood to work on any plans, any strats, any…anything. Thank God it’s a Saturday, and it’s the perfect excuse to rot the brain. Lol Big thanks to Suet for proactively lending me this book. Thought it will be very interesting- neuromarketing. Then, of course I did the Google thing, and google it up. Lo & behold- do we have someone very, very interesting here! Here’s excerpts from his press release to whet your marketing appetite: For decades,...
Read MorePersonalization- It’s always more fun when it’s about you!
Reason why I love personalization- It’s all about you! Not bordering on selfish reasons like the world revolves around you & only you, no no no. But making your space…yours. Making communication relate-able…to you. And hence when companies starts to take notice & the effort to know You- as an individual, not a number; that’s when the fun starts! Ain’t it more fun to receive a personalized card with your name printed on it wishing you Happy Birthday, ain’t it sweeter to receive a mailer where the contents are targeted to your likings? Ain’t it nice to be understood? Me? I love it! Oh yes, in case you didn’t know,...
Read MoreTips for Email Success
How to make your emails hit home with customers June 9, 2010 | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=6578 Email is a proven and effective direct marketing tactic that can link you directly to your target consumers. But this medium is not without its share of difficulties. Over-zealous spam filters block even the most legitimate opt-in email marketing, and many consumers change their primary email address frequently. To help you make your targeted email marketing message hit home with customers and best prospects, consider these tips: Build it and they will come. Renting a list with 20,000 email addresses for a modest price may sound...
Read More
Recent Comments