Relationship Marketing 101
Post on relationship marketing tips & ideas
Principle to remember in relationship building
Followed a link to the book from Guy Kawasaki’s ‘Enchantment: The art of changing hearts, minds and actions, and read one of the featured review from Aaron Armstrong. I haven’t read the book, so I can’t share my view. But this paragraph from the review is spot on with us. “You’re working to build a relationship, not just get a sale or get someone to do something for you. And relationships take effort. This is something that is not easy for many in marketing and even in leadership positions to remember. The truth is, though, for many of us, it’s easier to try to squeeze whatever we can out of our market today, and not think about...
Read MoreBeyond the One-Time Sale
Relationships turn customers into revenue streams | Edited by Ken Beaulieu Permalink: http://www.stepbystepmarketing.com/?p=8726 Would you like your customers to buy from you once in a while or once a week? The answer to that question is obvious, of course. But how can you keep customers coming back time and time again? The key is to make customer relationship building the focus of your company and its culture: Coach everyone in your organization about relationship marketing. This advice is not only for salespeople, but for service representatives, receptionists, truck drivers, repair technicians, website creators, marketers, and everyone else. Example: Each...
Read MoreAre you showcasing yourself?
Saw this during a shopping trip. It’s a showcase of hundreds of origami folded by the public- A recent campaign to raise funds and lend support to the victims of Japanese Tsunami. But you wouldn’t know if I don’t explain it, won’t you? It looks like just a piece of nice artwork. My hubby commented that the showcase will mean more if there’s a caption explaining the meaning behind it. More soul. And to others who didn’t know about the campaign, the showcase won’t have the impact it should have. Using this example, you can make your customer relationship building work harder. Showcase your effort and let it be known to your...
Read MoreAre you showcasing yourself?
Saw this during a shopping trip. It’s a showcase of hundreds of origami folded by the public- A recent campaign to raise funds and lend support to the victims of Japanese Tsunami. But you wouldn’t know if I don’t explain it, won’t you? It looks like just a piece of nice artwork. My hubby commented that the showcase will mean more if there’s a caption explaining the meaning behind it. More soul. And to others who didn’t know about the campaign, the showcase won’t have the impact it should have. Using this example, you can make your customer relationship building work harder. Showcase your effort and let it be known to your...
Read MoreHow to invest ‘millions’ in customer experience
Even if you are starting up or bootstrapping, you are wealthy enough to invest millions worth of value in delivering awesome customer experience to your customers. You can hire Brad Pitt, Madonna, Rihanna, Usher, Jacky Chan… (Ok, you get the drift) to star in your ad, but the real star is actually your customers. Treat them like one, and they will be your celebrities telling others about your company. Bad news travel the same way, but faster though! Check out this interesting infographic: Image originally posted on Zengage, The Zendesk...
Read MoreJust a bit more for extra great customer experience
You have your regular old cappuccino which taste good, and you have this: Taste good + looks good! The formula adds up to an elevated customer experience and a very happy me! Now, given the choice of paying about the same price for that cup of cappuccino, but the latter puts a :) on your face, which one would you tend to go for? Are you delivering that extra niceness to your customers? While you ponder, let me get back to my cuppa, it’s getting cold....
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